State of the Blogosphere 2008

Technorati's State of  Blogosphere 2008 report analyzes the trends and themes of blogging. In this fourth study, it goes beyond the numbers of the Technorati index. It is the first time bloggers were surveyed directly, so we can know in depth details of blogging and bloggers.

It is commonly a male activity (two-thirds of the total), mostly related to young people (50% are 18-34 years old) and more affluent and educated than the general population (70% have college degrees). By Continent, North America gets 48% of the total production, followed by Europe (27%), Asia (13%), South America (7%), Australia (3%) and Africa (1%).

Bloggers are not a homogenous group: four out of five are personal bloggers who blog about topics of personal interest, 46% are professional bloggers and 17% are corporate bloggers.

There is a general sense that blogs are being taken more seriously as information sources. 37% of bloggers have been quoted in traditional media based on a blog post. Half of them believe that blogs will be a primary source for news and entertainment in the next five years.

Previous reports can be revised in their archives.