What is a blog?

There are different sources that explain what is exactly a Blog. Following Howard Rheingolg's Project, Participatory Media Literacy, we will analyze blogs as a new and indispensable tool that transformed the website from readable to writable.
Basically a blog is a web page that is updated frequently by posts published in order of production. "Blog" is a contraction of the term "Web log" and tend to be a space of comments and news on a particular subject.
With the appearance of journalistic blogs, audiences turned to be more active in the consumption of new media. Most of the mass media producers are increasingly recognizing the importance of incorporating such tools in their daily practices. Three years ago, all the BBC Editors were asked to start and maintain journalistc blogs. The main reason for this decision, as they declared, was to open a new form of communication with their transforming audiences.