Sunday, September 21, 2008

READING: Interactivity in Online Newspapers

Based on this recent essay, published in may 2008, we were analyzing the structural interactivity in Online Newspapers. We went from theory to practices, trying to define what is interactivity: "... a measure of a medium's potential ability to let the user exert and amount of influence on the content and/of form of the mediated communication", or "... the extent to which the communicator and the audience respond to each other's communication need".

Exercise: Compare print and online versions of some newspapers. What is the principal difference between the content and the relation with their audiences? Point out two examples on five categories of the content analysis: a) Complexity of choice available, b) Effort users must exert, c) Responsiveness to the user d) Facilitation of interpersonal communication, e) Ease of adding information.

Los Angeles Times
Sacramento Bee

The New York Times
Washington Post
Chicago Tribune
The Independent
The Guardian
The Times

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